By  on April 9, 2019

ShoeDazzle is perhaps finally finding firmer footing with its own brand identity.

The business, part of TechStyle Fashion Group and started in partnership with Kim Kardashian, has been built on pop culture with its heavy use of celebrity and influencer collaborations. It now appears to be putting a finer point on that through its assortments under the leadership of recently appointed general manager Petra Braun Fukuda.

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