The handbag label launched four years ago in Florence by Maria Sole Cecchi has created its first footwear collection, which will make its in-store debut in January.
“I was kind of worried about taking this big step, also because footwear is pretty complicated,” Cecchi said. “[But] we tried and, despite all the doubts I had, I’m very happy with the results.”
For the first season, Les Petits Joueurs introduced seven shoe styles, all crafted in Italy, available in several variations.
Highlighting the same evolution marking the bag line — which was launched with ironic, playful styles and now also includes more mature, elegant designs — Les Petits Joueurs footwear spans from summery flats embellished with colorful beads and polka-dotted meche boots to pointed mary janes. The latter’s ankle straps are enriched with a cascade of crystal fringes. There are also satin sandals decorated with the brand’s staple circles and squares.
“The positioning of the shoes is in line with that of the bags,” said Cecchi, explaining that footwear, which is distributed by the Massimo Bonini showroom, retails from 390 euros to 780 euros.
The brand, whose bags are available in about 200 stores in the world, including 10 Corso Como in Seoul; On Pedder in Hong Kong; Vakko in Istanbul, as well as Saks Fifth Avenue and Bergdorf Goodman in New York, is expanding its distribution. Les Petits Joueurs has just inaugurated a pop-up shop at Galeries Lafayette in Paris.
“Galeries Lafayette has been supporting us since the first collection and this pop-up, which will be open until the holiday season, gives us the opportunity especially to serve the Asian customers visiting Paris,” said CecA shoe style from Les Petits Joueurs spring 2019 collection.
Spanning 269 square feet, the pop-up shop, which is focused on a pink tone, carries the brand’s seasonal bag selection, a range of carryover styles, as well as small leather goods, including bag straps, phone cases, stickers, pouches and wallets.
“I think that the pop-up is the retail format better fitting the needs of young brands, which are very digitally oriented,” Cecchi said. “We plan to open more in 2019, we are considering New York and Los Angeles, as well as London.” The brand already operates a boutique in Florence.