By  on June 20, 2018

Lucchese, the 135-year-old luxury cowboy boot company, has tapped model-turned-designer Erin Wasson to help bridge the high-fashion gap in the burgeoning boot business.

By linking with the Texas-born Wasson, who combined being in front of the camera with creating product 10 years ago, the Texas-based brand founded by Italian immigrant Salvatore Lucchese, hopes to up its women’s market share and break into specialty retailers such as Maxfield and A’maree’s by adding Wasson’s high-fashion spin and tapping into the bootie category.

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