By  on November 11, 2019

MILAN — Golden Goose is the latest Italian brand at the center of merger and acquisition talk here — and there is one tidbit that could bring some additional interest to the label. According to market sources, former Gucci creative designer Frida Giannini has been designing the brand’s ready-to-wear and accessories for several months.

“After focusing on her daughter Greta, she wanted to get back to work but without her name coming out, she wanted to stay behind the scenes and work with the team. But she’s been there since January and she is also a shareholder in the company,” contended one source. “This is not a gig, she is under a multiyear contract.”

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