By  on February 10, 2016

The promise of 3-D printing — and its potential for ushering in a new era of mass customization in the fashion industry — has received more than a little talk. A rare example of a consumer brand walking the walk comes from Tennessee-based footwear brand Feetz, creators of custom-fit, 3-D printed woman’s flats made with the help of an iPhone app that scans feet within two millimeters of accuracy in less than a minute.

“It’s like a knitting pattern, but instead of knit, it’s in 3-D printing,” said founder Lucy Beard of the textured upper chosen for her company’s shoes, initially available to customers through a digital lottery going public today.

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