The chunky sole of New Balance’s Fresh Foam More running shoe was the inspiration for the winning version of the 2019 Test Run design contest.
Test Run, which launched in 2017, is the Boston-based brand’s way to “challenge the product creation process and deliver new innovative product to consumers faster.”
In the latest iteration, Test Run PRJ 2.0, the New Balance in-house design team was challenged to take the new max cushioned Fresh Foam More and create a shoe they would want to wear.
Adara Dillabaugh, a 23-year-old Design Foundry apprentice, redesigned the upper inspired by the 50th anniversary of the first lunar moon landing.
“I was originally wearing the Fresh Foam More to run in, [but] they quickly became a part of my everyday wardrobe,” Dillabaugh said. “When I had a chance to design a lifestyle upper for this model I wanted to emphasize the retro space motif as it’s a trend I really gravitate toward.”
“When we saw Adara’s concept, mixing the performance Fresh Foam More midsole with a bold, futuristic fashion upper, we knew that it was the shoe we had to build,” said Meredith Nash, senior product manager, global, for future sport at New Balance. “It’s unlike anything you’ve ever seen from New Balance and under the Test Run program, we’re able to get it to the consumer in just seven months.”
Dillabough’s limited-edition shoe will launch globally on the New Balance web site and with a handful of exclusive retail partners including Bodega, Extra Butter and Heartbreak Hill Running Co. on March 9. It will retail for $180.