By  on January 18, 2018

Nike’s release of The 1 Reimagined women’s sneaker collection retooled plenty for the sports firm, from the revamp of two of the firm’s most iconic styles to a reengineered design process.

In the end, when the 10-piece collection launches Feb. 7 in New York, it’s not only a signal of how the company is looking at its women’s business but how it’s bending the playbook on the design process to move in step with the market.

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