Viviana Vignola

MILAN Italian footwear label Racine Carrée has kicked off a retail program here that will include the opening of pop-up shops in strategic locations across the globe.

Founded in 2016 by designer Viviana Vignola, a member of the third generation of a family controlling a tannery in the Naples area, Racine Carrée offers feminine footwear that combines modern design with a comfortable fit. Crafted by artisans in Italy, the brand’s shoes stand out for their combination of high-end materials and exquisite embellishments, including petal-inspired details and sensual lace-up motifs. Racine Carrée shoes, which retail at an average price of 450 euros, are sold in about 45 stores worldwide.

While a temporary store will be open through November on Milan’s Via Pietro Verri, in the city’s Golden Triangle luxury shopping destination, another pop-up shop inaugurated last week on the shoe floor of the local Rinascente department store.

Featuring a peculiar concept based on the idea of vertical climbing, the pop-up features modular structures with a rocklike effect. In keeping with the main theme, the brand’s fall 2018 shoes are hooked to safety clips.

Racine Carré Pop-Up Store at Rinascente

Inside the Racine Carrée pop-up store at Rinascente.  Courtesy Photo

“I’ve been around the block — more than once, in killer heels. I know what women need, and want. My shoes are designed by and for women,” said Vignola, explaining the idea behind the store concept. “They’re for leaning in, climbing ladders, shattering ceilings, walking out, school drops-off, making an entrance and rewriting rules.”

The pop-up shop also offers customers the chance to have an artist decorate by hand their favorite pair of shoes.

“I believe service means providing an omnichannel proposition, an act of gratitude when a woman chooses to shop with us. I want to apply our same standard for craftsmanship and materials to our customer experience,” Vignola said. “We personalize our customers’ shoes, taking care of them, directly at their doorstep or in our stores.”

At the end of this month, Racine Carrée will bring its itinerant retail concept to Rinascente in Rome, while next year starting from February the brand will inaugurate pop-up shops in Doha at Galeries Lafayette and Al Hazm Mall V-Style, then in Dubai at the prestigious Mall of Emirates, as well as at Paris’ Printemps Haussmann from Feb. 25 to March 23.

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