René Caovilla has tapped Francesco Francavilla as head of global communications, in charge of press and public relations, image, events and digital communication. He reports to Edoardo Caovilla, chief operating officer and creative director of the Italian luxury footwear firm, a third-generation executive of the family-owned company that was founded in 1934 and is known for its feminine crystal-studded styles.
Francavilla was previously vice president of the Paris office of international communication agency Karla Otto.
As reported, René Caovilla is looking at a public listing within the next three to four years, and it is recruiting top-tier executives. “Francavilla’s fashion experience and knowledge of international communication management will strengthen the company expansion plan,” said the Venetian firm.
In the six years since Edoardo Caovilla joined the company, revenues have risen by 30 to 35 percent annually, reaching nearly 40 million euros, or $44.4 million at average exchange rate, last year.
The company is also aiming to expand its product range. Beyond shoes, the next frontier will be bags — to debut in spring 2018 — and costume jewelry, due in spring 2019.