By  on September 3, 2009

Richard Chai’s new contemporary women’s line isn’t the only news to come out of the House of Chai for spring. The designer has partnered with Keds on a small men’s collection. “They’re such an iconic brand,” says Chai, a self-professed sneaker buff. “Initially, I just wanted to use their shoes for the show, but then the conversations started.”

This story first appeared in the September 3, 2009 issue of WWD. Subscribe Today.

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