Nicole Warne, Julia Restoin Roitfeld and Lee Sung-kyung will be among the protagonists of images and short movies, which will be posted on the company’s new digital platform available at ferragamo.com/amoferragamo.
Making its debut on May 23, the platform features three images of Warne, the founder of Gary Pepper Girl, sporting three styles from Salvatore Ferragamo’s latest fall collection. They include a pair of over-the-knee black boots, a pair of gold leather ankle boots and cutout suede sandals with a gold heel.
Last Thursday, Salvatore Ferragamo inaugurated the “1927 the Return to Italy” exhibition at the Salvatore Ferragamo Museum in Florence. The exhibit, which is open until May 2 of next year, celebrates the 90th anniversary of the company founder’s return to Italy from the United Sates. Ferragamo traveled to California in 1915, leaving behind his hometown of Bonito, in the Campania region in Southern Italy. He returned to Italy in 1927 and set up his namesake company in Florence.
The exhibit includes shoes created in the Twenties, as well as art works by Mino Maccari, Alberto Martini, Ernesto Michahelles (Thayaht), Ottone Rosai, Giacomo Balla, Giò Ponti and Fortunato Depero, reflecting the designer’s connection with his contemporary artists.
The exhibit is curated by Carlo Sisi and designed by Maurizio Balò. A catalogue is published by Skira.
As reported, last year Salvatore Ferragamo’s revenues were up 1 percent to 1.44 billion euros, or $1.58 billion. Sales in the last quarter accelerated, gaining 4 percent. The acceleration continued in 2017, with like-for-like sales in the first 11 weeks of the year showing positive signs. Sales of footwear grew 1.7 percent to 611.1 million euros, or $672.2 million.