Classic Italian shoe brand Santoni has been hard at work to modernize its image.
Now adding to its multiseason collaboration with former Rochas and Schiaparelli designer Marco Zanini is a collection designed in partnership with influencer Sofía Sanchez de Betak, known to her followers as “Chufy.”
Betak and Santoni’s collection, launching next week with a private luncheon in New York and hitting stores in December, is intended to promote sustainability and ocean conservation.
Derbies, boots and sandals come in a bluish palette to evoke ocean life and are packaged in boxes made of recycled material. Prices will range from $612 to $1,780. A portion of proceeds will be donated to an environmental conservatory foundation that has not yet been decided.
“Sustainability is a key thing in contemporary culture and we all need to live in more sustainable way,” said chief executive officer and president Giuseppe Santoni. “We met Sofía while shooting an ad campaign and got the same feeling about the planet with a special focus on reducing our use of plastic. We respect this in the company in every aspect, work with solar panel energy and eco-friendly boxes,” he added.
“They are definitely a more classic brand, but they called me and I am someone who wears my everyday boots and sandals to avoid blisters and that go with anything I wear so it’s been a good back-and-forth,” said Betak.
“We started with certain classics and have redesigned and reenvisioned them in a more contemporary and lifestyle way. I think everyone today is very conscious of the environment and ocean these issues are right in front of our faces, there is no way ignore them anymore. This felt like a beautiful way to help make changes,” she added.