Sneakers are hot commodities these days, and Saucony wants a bigger piece of the pie.
The venerable footwear brand was founded 120 years ago, taking its name from the Saucony Creek in Kutztown, Pa., a Native American word that translates to “mouth of a creek or river.”
But despite its rich history — which includes producing footwear for NASA astronauts in the Sixties — the brand may not be well-known outside of the running community.
Chris Mahoney, creative director, said Saucony seized upon the anniversary as the company’s “chance to highlight the history and educate people who may not know the brand.”
The creative team reworked one of its most sought-after models from the Eighties, the Shadow, combining a retro silhouette with today’s technical bells and whistles. The result is the Shadow 5000 EVR, a model Mahoney said marries the best of performance with lifestyle cues. The shoe features a knit upper that mimics the design of the original Shadow as well as full-length Everun midsole and topsole.
The shoes will be available starting today in three colorways: black/teal, red/green and triple white. They will retail for $140.
“This is our chance to take two parts of our brand and put them together,” Mahoney added. “And make them fun and relevant.”
Over the years, Saucony has created several collaborations with the Shadow including Saucony Originals x Afew Store, which was inspired by German artist Johann von Goethe; The Good Will Out x Saucony whose design was inspired by VHS cassettes, and an Extra Butter x Saucony “For the People” model in baby blue with white and red accents.
Because sneakers are so popular today, Mahoney hopes the Shadow 5000 EVR will answer the call for footwear that is “more than just a running shoe.” And the 120th anniversary was the perfect excuse to jump into the fray. “We decided to have a birthday party and invite some old and some new friends,” he said.
Saucony built its first factory along the Saucony Creek in 1906 and started producing running shoes in the Sixties. The brand was acquired in 1968 by Hyde and since 2012 has been owned by Wolverine Worldwide.