Resale sneaker platform Goat has hired its first chief operating officer.
Lizzie Francis joins the Culver City, Calif.-based company, founded in 2015 as a marketplace for sneaker resellers and collectors to sell and buy shoes, as it looks to international growth.
It also appears a more specific focus for Francis will be the growth of females using Goat, continuing momentum around that customer base.
The appointment follows February’s announcement Goat would merge with sneaker consignment retailer Flight Club. At the time, it was also disclosed the company closed on a $60 million round of capital, bringing Goat’s total raised to date to $97.6 million. The operating entity, totaling more than 400 workers, is spread across three facilities and three stores in the U.S.
The company to date has a member base of eight million with 100,000 sellers and some 500,000 listings on its platform.
“Goat has done a remarkable job of scaling into the largest marketplace for authentic sneakers,” Francis said in a statement. “I admire the impact both of its brands have made in the space — pioneering a service that uniquely addresses the demands and needs of sneaker shoppers and sellers — with a model that points to what the future of commerce can be. I’m excited to help continue innovating on the way the way we discover, buy and sell sneakers.”
Francis joins Gilt from Brilliant Ventures, a Los Angeles venture capital firm where she holds the title of founder and partner. She’s also been at Gilt Groupe as its chief marketing officer and chief marketing officer and president of fast fashion e-commerce company Just Fab, which has since changed its name to TechStyle Fashion Group.
Chief product officer Daishin Sugano and chief executive officer Eddy Lu founded the app in an effort to solve the issue of fakes in the sneaker world. The idea for the app was personal after Sugano, a former analyst, sprung for a pair of Air Jordan 5 Grapes on eBay that turned out to be counterfeits. He ended up losing $250 in the process. Goat aims to eliminate stories such as Sugano’s with a highly managed seller marketplace where sellers’ shoes are reviewed prior to being listed and purchased goods are repackaged with Goat-branded packaging.