Spyder is getting into the footwear business. The ski and performance brand, which is owned by Authentic Brands Group, has licensed Footwear Unlimited to produce a line of footwear under the Spyder name.
“The launch of Spyder footwear in partnership with Footwear Unlimited expands the brand’s year-round essentials for active consumers and presents an opportunity to gain a larger market-share,” said Wesley Chu, senior vice president, of sports, street and active at ABG. “This new line draws inspiration from Spyder’s core offerings, which are rooted in snow sports and introduces styles for hiking, training and every day.”
Although best known for its ski products, Spyder has since expanded into a full lifestyle brand focused on outdoor, hiking, trail, après-ski and other products for men and women.
“The Spyder offerings tap into the consumer behavior shift as the outdoor lifestyle continues to grow,” said Angel Ilagan, general manager and executive vice president of active, sport and outdoor at Footwear Unlimited. “We worked alongside our expert design team and world-leading technical material suppliers and manufacturers to create a collection of footwear that authentically embodies the performance heritage and DNA of Spyder while supporting the active lifestyle of the modern consumer.”
The Spyder footwear will be available at department and specialty stores beginning in the fall of 2021. It will retail from $90 to $300.