By  on November 28, 2019

MILAN — The appetite for sneakers does not appear to be waning, with customers spending around $192 for the category in 2019, 39 percent more than in the previous year, according to fashion search platform Lyst’s “Year in Fashion” research.

Taking advantage of the category’s global resonance, footwear start-up Acbc is launching on Thursday a fund-raiser through Kickstarter with which it aims to build a community and launch what’s billed as “the world’s most sustainable shoe.” Concurrently, a $5 million capital increase bringing in additional backers will allow the company to invest in marketing, workforce and enhance its direct-to-consumer approach.

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