By  on February 15, 2019

Staud’s offering for trendy sophisticates is about to get an upgrade. On Feb. 27, the brand officially launches its first collection of shoes.

The move is strategic for Staud — helmed by cofounders Sarah Staudinger and George Augusto — which currently attributes some 60 percent of sales to handbags, and the remainder to ready-to-wear. Staudinger projects that within three years, shoes will account for 30 percent of sales.

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