The new shoe from NBA basketball star Steph Curry and Under Armour is causing an internet sensation – but not in a good way.
The white sneaker called the Curry Two Lows “Chef Curry” generated an avalanche of Twitter one-liners and memes that basically called them “dad” shoes and suggested that the sport should be shuffleboard. Proposed names for the shoe ranged from Papa 12’s to Metamucil 6’s.
Then the photoshop machine cranked up and the shoes appeared with Forest Gump, Mr. Rogers and in an AARP ad. Plus, an old lady who had fallen and couldn’t get up wearing the shoes.
Only his brother seemed to like them as he posted a picture on Instagram wearing the shoes saying, “I thought I em looking straight last week.” Adding a cry/laugh emoji for good measure.
The Golden State Warriors are playing the Cleveland Cavaliers in the NBA Finals this week. The Warriors are up 2 to 1 in the series, but Curry has been criticized for averaging just 16 points a game and posting more turnovers than assists.
Under Armour’s sales and revenue increase are credited to the success of the Curry shoe line. Not only is he an amazing player, he’s also a fan favorite. It’s been a rough week for the sporting goods company. Under Armour lost its sneaker designer to Nike, but then poached him back and gave him a new title.
In the meantime, Twitter is having a field day with the shoes and it seems everyone has become a comedian.