Teva has created a capsule collection of footwear with Grammy Award-nominated singer Jhené Aiko.
The Teva x Jhené Aiko collection marks the footwear brand’s first celebrity collaboration.
The collection includes three women’s sandals titled Original Universal, Hurricane XLT and Flatform Universal that feature woven upper straps accented with the Hawaiian-inspired pattern that were on the friendship bracelets Aiko and her siblings exchanged while growing up. The capsule was designed for “travel, adventure and self-discovery,” Teva said, and “emphasizes the free-spirited and daring lifestyle in the perfect cross-section of fashion and function.”
“Through this collaboration with Teva, I was able to shape my journey and story into a new creative outlet that, just like my style, is comfortable and easygoing,” Aiko said. “This collection is an offering to my fans and friends and is meant to show you that you can do anything in Teva sandals.”
“We love all that Jhené stands for in her musical career and as a creative individual,” said Erika Gabrielli, director of marketing for Teva. “She embodies the spirit of self-expression, search for positivity and sense of exploration that are at the core of the Teva ethos, and we were thrilled to work with her on this collection.”
The Teva x Jhené Aiko collection retails for $60 to $70 and is being sold on the Teva web site.