LONDON — Adrienne Lazarus has been named chief executive officer of The Frye Company, a division of the Hong Kong-based Global Brands Group, which owns branded apparel, footwear, fashion accessories and lifestyle companies.
Global Brands said Wednesday the appointment of Lazarus, formerly president of Intermix and the Ann Taylor brand, reflects its “strategic focus on Frye as a leading lifestyle brand.”
Bruce Rockowitz, ceo and vice chairman of Global Brands Group Holding, called Lazarus a “proven retail leader” and called Frye one of the most important brands in the portfolio. “Under her powerful leadership, we will be positioned to continue its growth as a global lifestyle brand,” he said.
Dow Famulak, president of Global Brands Group Holding, said Lazarus’ “ability to relate to consumers, craft a strong brand and marketing vision, and lead dynamic teams will be instrumental in achieving our ambitious goals for Frye.”
Frye currently has four flagship retail stores in the U.S., in New York, Boston, Washington, D.C., and Chicago, as well as an online sales platform.
Lazarus was president of the multi-brand fashion retailer Intermix from 2009 until its acquisition by Gap Inc. in 2013. Prior to Intermix, she held several executive positions with Ann Taylor, where she was president of the brand. She began her career with May Department Stores and until recently served as a consultant to the retail industry.