By  on April 20, 2018

NEW YORK — Another direct-to-consumer brand is expanding its retail footprint.

Greats, which was founded by Ryan Babenzien in 2013, will open its first store here at 42 Crosby Street on Friday. The 500-square-foot store, which was designed by architect Ben Uyeda and built over the span of a month, features paper lanterns, undulating walls, a wooden swing and an area for seating. The shop is stocked with the brand’s men’s and women’s footwear collection.

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