By  on April 26, 2018

Thursday Boot has come up with a novel way to introduce its entry into the shoe part of the business.

Today, the company will officially launch dress shoes to complement its assortment of men’s and women’s boots. But the brand is implementing a “choose what you pay” model for the debut. From midnight to 11:59 p.m. today only, customers can choose any price between $80, which covers manufacturing and shipping, to $480, which represents a five-fold markup.

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