Thursday Boot has come up with a novel way to introduce its entry into the shoe part of the business.
Today, the company will officially launch dress shoes to complement its assortment of men's and women's boots. But the brand is implementing a "choose what you pay" model for the debut. From midnight to 11:59 p.m. today only, customers can choose any price between $80, which covers manufacturing and shipping, to $480, which represents a five-fold markup.
@serenawilliams, in @versace and a @bulgariofficial necklace, with @alexisohanian attending the #royalwedding at St. George’s Chapel. See all of the celebrities in attendance on WWD.com. #wwdeye #wwdfashion
The wait is over: Meghan Markle picks @givenchyofficial’s Clare Waight Keller for her wedding dress. Markle entered St. George’s Chapel in a Givenchy Haute Couture gown paired with Queen Mary’s Diamond Bandeau Tiara, loaned to her by The Queen. Read more on WWD.com - Link in bio. #wwdnews #wwdfashion #royalwedding