Greats has a new board member.Trey Laird, the chairman and chief creative officer at Laird + Partners who is known for working with brands ranging from Tommy Hilfiger to Tom Ford, had consulted with the Brooklyn-based sneaker brand for a couple of years, but now will be an official board member.“We had an opportunity to change the board and we wanted to include someone who was focused on brand communications," said Ryan Babenzien, chief executive officer of Greats. “Trey is able to think about our communications on a high level and he's great at building out ideas and honing in on a clear message."As a board member, Laird will continue to offer advice on visual marketing communications.“From a brand image and storytelling point of view, I think the next chapter for Greats is to start to define their world, their vibe, a bit more," said Laird. "Greats can speak to the people, places and things that inspire them, and create a shared connection with their customers. With a name like Greats, the possibilities for content and stories, both visually and otherwise, are limitless."This is the first time Laird is working in the streetwear and sneaker space.“Sneakers are without a doubt one of the most influential categories of our time. Beyond fashion, they reflect a broader culture on so many levels," said Laird. "From style-driven trends like luxury brand sneakers, to the influence of streetwear brands on the entire landscape, to the larger continued casualization of our world and how we dress, sneakers continue to dominate the conversation. Greats is perfectly positioned to have a strong voice in it."Greats continues to grow. It recently opened a store in Venice, Calif. on Abbot Kinney and hired Charley Hudak as design director.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim