The Longines Masters isn’t just packing its bags for the move from Los Angeles to New York in April, but making a bag. EEM, which produces the “grand slam” of indoor show jumping (the series also travels to Paris and Hong Kong), commissioned a limited-edition saddle bag by participating equestrian and fashion designer Ariana Rockefeller. Though EEM has partnered on a bag before — with Gucci — the group wanted to really get inside the sport, according to chief marketing officer Marissa Brooks.
“It’s great to have a top designer, but even better to have the point of view of a rider,” she said, the day after the bag’s preview during a Champagne reception attended by Hannah Selleck, Georgina Bloomberg, Chloe Reid and Laura Kraut at Rockefeller’s home in Wellington, Fla., last week. “It was important to work directly with a rider. She’s the centerpiece.”
Retailing for $550 through Rockefeller’s web site, the tack-inspired canvas and grain leather bag with saddle curves, buckles and stitching comes in grey on grey, the signature palette of Longines Masters, as well as natural with brown trim. Fifty of each colorway will be manufactured in Manhattan and packaged in a Longines Masters dust bag decorated with its horse icon.
“I wanted them to be workhorses, no pun intended,” said Rockefeller, of the discreet logo and functional exterior and interior pockets. “It’s versatile, like another sort of tack bag for people to organize their life.”
The project, which began in October, is expected to culminate with Rockefeller’s personal appearance in the Prestige Village at the weekend event on April 28. It will mark her Longines Masters show jumping debut, too.
“I’m competing as an amateur, and my trainer, Laura Kraut, who’s an Olympic medalist, signed on for the Grand Prix,” she said, adding she’s looking forward to the entire lavish affair in addition to her performance. “The hospitality, food and wine, and boutiques are all done with such elegance.”