LONDON — Luxury Middle Eastern handbag brand Baraboux has landed at Barneys in Beverly Hills, following its U.S. debut at the new Chelsea flagship earlier this year, and the launch of its e-commerce site on Sept. 5.
The Californian outpost will stock a selection of five bags from the line of exotic skin bags, including the Daniela ($1,455), the Anna ($1,085), and the Yolanda ($1,034). The bags sit alongside brands including Proenza Schouler and Alexander Wang.
“Baraboux’s collection of exotics are innovative in design with a strong price value. We launched Baraboux at our new downtown [New York] flagship to showcase the brand with an XO Exclusively Ours collection,” said Sarah Blair, senior vice president, DMM women’s accessories and shoes at Barneys.
The brand was launched in 2013 by Princess Reema Bandar Al Saud, who was raised the daughter of a diplomat, and always on the road with her family. Baraboux is a response to her need to be organised and travel light, with each piece has been designed detachable clutches, adjustable straps and multiple sections.
“We had to prove ourselves, so we have grown very slowly; Being in control of our supply chain allows us to be more competitive,” said Baraboux managing director Mimi Fraser, adding that the brand has had its eyes on the southern Californian market for a while. “Every location has different tastes. In L.A. and the Middle East, where people drive more often, bigger bags and bright colors are popular, whereas, in London, smaller cross-body styles are preferred.”
Despite incremental growth initially, mostly in the brand’s Middle Eastern home market, Baraboux’s sales grew by 40 per cent in 2015.
The e-commerce site will ship internationally and be the first time the brand has sold through its own online platform, baraboux.com.