By  on July 2, 2019

At Vera Bradley, it’s year two of the three-year “Vision 2020” strategy and the focus is on targeted marketing, picking up the pace of innovation, category growth and collaborations.

The latest hookup is with Crocs. It’s a capsule collection blending Vera Bradley’s signature bright florals and paisleys with Crocs’ inexpensive footwear designed for comfort. Twelve styles began selling Monday at Vera Bradley stores, verabradley.com and crocs.com.

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