Chanel Handbag Valentine's Day 2016

Consumers in Southeast Asia go for Chanel, Louis Vuitton and Prada when it comes time to buy a pre-owned handbag, according to new research from online retailer Reebonz based on its customers’ shopping behavior.

The retailer, which got its start seven years ago as a platform for flash sales and has since morphed into a seller of both new and used luxury items, drew on the habits of its more than four million members to produce its “Asia Luxury Index 2016.” It operates in Hong Kong, Macau, Malaysia, Indonesia, Singapore, Australia and New Zealand.

Handbags are the dominant product category on Reebonz, accounting for 60 of luxury goods sales, both pre-owned and new. Chanel accounted for 31 percent of all pre-owned bag transactions on Reebonz in 2015, while Louis Vuitton and Prada accounted for 15 percent and 10 percent, respectively.

But in terms of new bag transactions, Prada came out on top with 7 percent of transactions. Balenciaga and Saint Laurent accounted for 6 percent and 3 percent, respectively.

“There has been a lot of focus on emerging brands in the luxury market, but the truth is heavyweights never needed to make a comeback — they never left,” said Samuel Lim, chief executive officer of Reebonz.

Meanwhile, Reebonz said sales of shoes and timepieces are growing rapidly, clocking in sales gains of 87 percent and 39 percent in 2015. For new shoe transactions, Salvatore Ferragamo, Tory Burch and Tod’s were the top three performers, the retailer said. For pre-owned shoes, Salvatore Ferragamo was once again number one, with Christian Louboutin and Chanel coming in the second and third spots, respectively. Rolex, Cartier and Omega were the top three pre-owned watch brands sold on the site.