Italian accessories label Coccinelle has tapped Eleonora Pujia and Vinciane Stouvenaker as the brand’s first creative directors.

The company said Thursday the appointment is aimed at “rethinking the brand’s codes, making them look fresher, more contemporary and appealing for international costumers.”

Pujia joined Coccinelle in 1994 covering various roles — most recently, she was the brand’s communications director. A graduate of the Maragoni fashion school in Milan, Stouvenaker, who was raised in Belgium, collaborated with several brands, including Fratelli Rossetti and Iceberg, before launching the De Couture accessories label with her husband, Massimo Mariotti. In 2009, she left the control of the brand to her husband and in 2011 started collaborating with Coccinelle.

Pujia and Stouvenaker made their debut with the fall collection presented during Milan Fashion Week today.

Positioned in the accessible luxury segment of the market, Coccinelle is controlled by the Korean E-Land fund, which acquired the company in 2012. The brand, which counts Europe, Asia and the United Arab Emirates as its main markets, operates more than 100 stores worldwide.

In 2016, Coccinelle posted revenues of 77 million euros, or $84.7 million at average exchange rates.