By  on September 24, 2018

In influencers he trusts. Caraa bags’ cofounder and chief executive officer Aaron Luo has built a digital-native luxury gym-bag business aimed at the Millennial woman.

The bags, which typically range from $200 to $450, are the answer to changing lifestyles among urban women, he said. “Their schedule has changed, now she goes to the gym after work instead of drinks. Eighty-two percent of customers plan their day based on where they work out. We’ve seen this affect apparel’s standpoint — evolving to become more active and body-inclusive. But when we looked at the overall accessories space, things remained the same,” Luo said.

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