Ellen DeGeneres’ lifestyle collection, ED, has added another notch to its belt.
The brand has teamed once again with Camuto Group to develop handbags, set to launch for spring selling. Last September, ED Ellen DeGeneres signed a deal with Camuto for shoes and sneakers, beginning with spring 2016 retailing.
The handbag offering will include totes, cross bodies, backpacks and novelty items with unusual detailing. Fabrics range from denim and vintage linens to mixed materials. Many of the bags feature DeGeneres’ signature prints. Handbags will retail from $128 to $278. Small leather goods range from $38 to $58 and wallets retail from $68 to $78. They will be sold at better department stores and specialty boutiques.
“I’m so excited to launch my new handbag collection with Camuto Group. They’re unique. Simple and beautiful. Perfectly put together.…They’re like if Ryan Gosling had a shoulder strap,” said DeGeneres.
Alex Del Cielo, chief executive officer of Camuto Group, added, “Since the launch of ED Ellen DeGeneres footwear, we have had incredible success and are looking forward to expanding our partnership with the brand. Ellen DeGeneres and her team, led by Marisa Gardini, are great partners and we have been able to generate significant excitement around the product. The customer has responded enthusiastically to Ellen’s design sensibility and continues to appreciate the craftsmanship, comfort and versatility that are hallmarks of the collection. ED Ellen DeGeneres handbags will offer the same customer proposition, allowing everyone to celebrate Ellen DeGeneres’ personality and style.”
Launched in 2015 as a partnership with DeGeneres and Christopher Burch, ceo of Burch Creative Capital, ED offers a diversified product mix available at better department stores and specialty stores. Known for her casual, relaxed style, the Emmy-winning talk-show host, comedian and actress has a product range that includes apparel, home décor, bedding and bath, and accessories, including sunglasses, hats and scarves, shoes, socks and bags. She also has a kids’ deal called GapKids x ED, an apparel and accessories collection aimed at empowering girls. There is also a small assortment for boys and adults.
DeGeneres has an Instagram account for the ED collection — highlighting many of the products — that has 124,000 followers.
Camuto Group, which makes footwear under its own Vince Camuto label, also produces VC Signature Vince Camuto, Louise et Cie, Two by Vince Camuto and a men’s wear line. Camuto also holds the footwear license for such brands as BCBGeneration, BCBG Max Azria, Lucky Brand and Jessica Simpson Collection. The portfolio also includes the sourcing of footwear for Tory Burch, as well as a partnership with Bernard Chaus. Camuto also manufactures Mercedes Castillo’s high-end footwear, handbag, ready-to-wear and jewelry collection, which was launched this week.