NEW YORK — Eva Jeanbart-Lorenzotti’s jet-set life has become synonymous with her luxury brand, Vivre, a catalogue and e-commerce site that she fills with her unique discoveries.
This story first appeared in the July 23, 2012 issue of WWD. Subscribe Today.
Jeanbart-Lorenzotti also curates a collection of slightly lower-priced products for HSN. In October, she’ll launch the first of three limited-edition capsule collections for New York & Co. The exclusive luxury-influenced and affordably priced collection will be available online and in New York & Co. stores nationwide in October. Jeanbart-Lorenzotti’s collections for New York & Co. will include items ranging from statement bracelets, necklaces and handbags to embellished and sophisticated jackets, tops and pants. Prices range from $29.99 to $109.95 for a leather jacket. The second and third capsules will bow in November and December.
Jeanbart-Lorenzotti’s signature detail, the snake, is found throughout the New York & Co. collection on everything from the logo to bracelet cuffs to closure details on clutches. Examples of her pieces include a faux-suede fringe bag with signature snake detail and a snake-print scarf.
Each piece will embody the distinctive style for which Eva is known, and the confidence and spirit that are New York City.
Jeanbart-Lorenzotti travels the world procuring rarified items for the catalogue and e-commerce site. “Retail is different for me, even though I have stores in the Bahamas,” she said. “I’m giving my own line serious thought. I really have a point of view. It’s going to be interesting to see and feel my products in the stores.”
Items sold on Vivre.com include a blue sapphire name ring by Sazingg for $11,400; diamond spiral earrings by Caroline Dadlani for $8,000, and a belt with a 24-karat gold-plated buckle shaped like a goldfish for $1,885.