By  on December 30, 2013

Everlane founder and chief executive officer Michael Preysman has a problem that many brands and retailers would envy: He ordered 1,000 of the e-commerce site’s new Petra bags, but has amassed a waiting list of close to 10,000 people wanting to get them.

This story first appeared in the December 30, 2013 issue of WWD. Subscribe Today.

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