By  on September 7, 2018

Rimowa will unveil today its first global advertising campaign in its 120-year history.

The German brand, purchased by LVMH Louis Vuitton Moët Hennessy in 2016, has signed tennis legend Roger Federer for the campaign. It marks the start of Rimowa’s two-year contract with Federer, who will also participate in various activations for the company. Rimowa declined to disclose the terms of the Federer deal.

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