The initiative, which kicked off in 2014 in the U.K. and then moved on to Japan and South Korea the following year, now sees the involvement of six Chinese personalities. They were asked to customize a Peekaboo bag.
The six one-of-a-kind creations will be on sale at the Fendi online store from Friday. Proceeds will benefit six charity organizations selected by the personalities involved in the project.
“We are excited to finally bring the Peekaboo Project to China, especially working with such talented icons and leaders in their own fields who embody Fendi with their strong personalities,” said Fendi accessories and men’s creative director Silvia Venturini Fendi. “Such initiative does not only allow these people to customize the Peekaboo of their dreams, but it will also help raise valuable funds for the charities they have chosen, which is something we strongly believe in.”
In particular, Wen decorated her blue leather Peekaboo with flower embroideries, denim petals and plexi studs; Jingjing was inspired by the sea world and lined a regular version of the Fendi iconic style with fishes embroidered with crystal beads; Angelababy paid homage to her cat by decorating a Peekaboo with cat paws and ears; Lan punctuated the design with 3-D orchids made from leather and beads; Yuanwei lined a blue-gray canvas Peekaboo with a vintage Seventies sofa fabric, while Yip played with crystals and added a color-changing LED screen inside of the bag.
“I admire the Fendi team for their pursuit of details. I was very happy to visit Fendi’s headquarters in Rome before the Peekaboo design, which provided much energy for my creation. Discussing with Silvia Venturini Fendi gave me a lot of ideas for the design of my Peekaboo bag. I am also an art creator. I think my pursuit of the quality of the work is the same as that of the Fendi,” Yip said. “I always hope that my work is innovative, stylish but reasonable and life-oriented. This is also reflected in this work. I used LED materials, which are normally not used in bags. Trying something new with the team is exciting. In addition, my work presents the change of season and light, which is a process of gradual evolution: a delicate balance between motion and stillness, change and invariance, which is what I am always pursuing.”
The six bags will be on show at The Red, Taikoo Li Sanlitun open-lane complex in Beijing, June 10-30. The exhibition will also include a selection of pieces from the London and Tokyo Peekaboo Projects. They will include the Peekaboo styles customized by British singer Adele; late architect Zaha Hadid; model and actress Cara Delevingne, as well as Vogue Japan fashion director Anna Dello Russo.