The campaign, kicking off on April 20, marks the 10th anniversary of the brand's staple handbag and, in a video, Silvia Venturini Fendi and her daughters discuss the relationship they have with the Peekaboo bag — and with one another.
MILAN — Fendi’s staple Peekaboo bags are turning 10 and the brand is launching the #MeAndMyPeekaboo campaign to mark the anniversary with a video and images fronted by Silvia Venturini Fendi, the company’s creative director for accessories, men’s wear and kids’ wear, and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.
The video, which is part of a digital campaign that begins Friday and on fendi.com starting April 24, hinges on the relationship that Silvia Venturini Fendi and her daughters have with the Peekaboo bag, and with one another. “The Peekaboo was born from my desire to do something different from the Baguette, almost a reaction to it, and going back to creating bags the traditional way, with excellent hides, just like only top leather goods makers know how to do,” said Venturini Fendi. “The Baguette was made with many different materials, from denim to mink, but the Peekaboo is more discreet, with the inside revealed only to the wearer; it’s whispered luxury, more intimate. You discover it slowly.”