Furla Hello Kitty collection

MILANFurla is celebrating Sanrio’s iconic Hello Kitty character with a capsule collection hitting some of the brand’s flagships on Tuesday.

The Furla Hello Kitty range revolves around the brand’s signature The Metropolis crossbody bag, which comes printed with three new patterns. The multicolor prints feature images of Hello Kitty surrounded by flowers, including daisies, hibiscuses, cherry blossoms and lotuses.

In addition, Furla delivered another style of its best-selling bag, which shows the white calfskin body matched with a flap in the shape of Hello Kitty’s face with the recognizable pink and red bow.

Furla Hello Kitty collection

Furla Hello Kitty collection  Courtesy Photo

The Furla Hello Kitty collection also includes a range of accessories, such as micro bags, key rings, credit card holders, pouches and makeup bags, all splashed with the three eye-catching patterns.

Japan, which is Hello Kitty’s native country, is the single most important market for the brand. In 2017, Furla’s revenues in Japan climbed 15.4 percent, accounting for 23 percent of total revenues.

Recently, the Italian label opened new offices in Tokyo’s Aoyama district, bringing the total number of employees in Japan to 430. In the region, there are 79 directly operated Furla stores and Furla’s men’s division has grown to account for 11 percent of sales.

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