By  on May 7, 2018

Herschel Supply is making a big play in China.

The Vancouver, British Columbia-based company, which was founded by Lyndon and Jamie Cormack in 2009, is setting up shop with a Shanghai headquarters from which it will manage distribution and retail in the region. Herschel Supply currently works in partnership with distributors in other regions — the brand is sold in 70 countries — but Lyndon Cormack said it was important for them to keep the efforts in China in-house.

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