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PARIS — Coming next: Anna Dello Russo, the label?

This story first appeared in the May 4, 2012 issue of WWD. Subscribe Today.

The Italian fashion editor and style blog fixture on Thursday unveiled her latest collaboration, a line of accessories for Swedish high-street retailer Hennes & Mauritz AB that will go on sale in about 140 H&M stores worldwide on Oct. 4, at the height of the next round of women’s ready-to-wear fashion shows.

In a video released by H&M, Dello Russo offered a glimpse of the collection, which includes gold and turquoise minaudières, cuffs and necklaces, and an oversize gold chain bracelet festooned with charms, including a reproduction of her famous bunch-of-cherries hat.

“They make a sound,” she said, dangling the bracelet. “This sound, ‘bling-bling,’ is a great sound because it’s a therapeutic sound.”

The collection will consist of some 50 items, including jewelry, sunglasses, shoes, bags and a trolley, a spokesman for H&M said. Prices will range from 19.95 euros, or $26.30 at current exchange, for earrings, to 149 euros, or $196.50, for shoes, he added.

Margareta van den Bosch, creative adviser at H&M, said the collection was a departure for the fast-fashion chain, famous for its designer collaborations with the likes of Karl Lagerfeld, Donatella Versace and, most recently, Consuelo Castiglioni of Italian label Marni.

“Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon,” van den Bosch said. “The collection is a celebration of excess, fantasy and decoration.”

Dello Russo, who is fashion director at large and creative consultant at Vogue Japan, noted it was the first time H&M had worked with a fashion editor.

Dello Russo, who spent 18 years at Condé Nast Italia as fashion editor of Vogue Italia and editor of L’Uomo Vogue, has taken advantage of her belated Internet fame to launch a series of collaborations. Last fall, she was tapped as the editor at large for INC, styling and appearing in ads for the Macy’s private-label brand.

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