The name Bree is synonymous with bags for accessories lovers in its homeland of Germany, as well as around the world, where it is sold in more than 700 doors.
This story first appeared in the April 28, 2014 issue of WWD. Subscribe Today.
The namesake label was founded by Wolf Peter and Renate Bree in 1970, one year before their son Philipp was born; the next generation, Philipp and his brother Axel, took over in 1999, keeping it all in the family.
Itching for adventure, Philipp Bree left in 2011 — but the apple doesn’t fall far for the Brees. In 2012, Philipp Bree founded PB0110, a refined and mostly minimalist line of bags and accessories for men, women and children; this month, he sold his shares in the family firm to concentrate on his own label. The name refers to his initials and birth date; the designs integrate heritage and modernism.
All PB0110 items are crafted in Europe with vegetable-tanned leather and linen. The palette includes natural, gray, black, navy, rust, white and a surprising electric blue. Parts, from leather to zippers to thread, are all sourced from European artisanal and family firms, and the bags’ brass closures are custom designed.
Bree is a fan of patina, and wants his bags to become heirloom pieces that withstand time, enhanced by signs of wear and marks of living. His fondness for the cherished has even extended to a blog called “Beloved Objects,” which is part of PB0110’s Web site. One image shows a Bree leather travel bag given from father to son in 1988.
PB0110’s contemporary styles can be found at more than 30 stockists including Selfridges in London; Departmentstore Quartier 206 in Berlin; Project No 8 in New York; 10 Corso Como Seoul; Salt in Venice Beach, Calif.; Isetan Men’s in Tokyo, and Galeries Lafayette Beijing.
Prices range from $430 for a clutch and $553 for a shoulder bag to $1,248 for a briefcase. For fall, PB0110’s third line, new shapes include a shopper with a reverse, inset zipper, a soft backpack of superthin leather and a lightweight weekender for men.