DALLAS —London luxury leather brand L.O.N.B. made its Stateside debut last week at a luncheon hosted by Bagsnob blogger Tina Craig at Grange Hall.

The 25 guests included Nancy Rogers, flashing a step-cut diamond the size of a postage stamp, Moll Anderson, Lisa Street, Deborah Scott, Amanda Richard and Maxine Trowbridge. Richard bought a $1,500 coated linen tote on the spot.

“She is so talented, I want to support her,” she said.

L.O.N.B. stands for “love or nothing, baby,” said creative director Melissa Morris. “It means do something with all your love or not at all,” she explained.

Morris, whose résumé includes executive roles at Belstaff and Helmut Lang, cofounded the brand with former Labelux Group chief executive officer Reinhard Mieck. They devoted three years to research and development, unveiling the collection last year in a flagship in London’s Mayfair district.

Celebrities who have carried L.O.N.B. bags include Kate Moss, Rachel Weisz, Daniel Craig and Liv Tyler. The company is now open to selling via select retailers, Morris said.

“We’ve had a great first year, and now we’re feeling confident to start expanding,” she said. “We’ve had a lot of business from Americans.”

Designed for versatility and ease of use, L.O.N.B.’s bags and luggage are handmade in Italy of leather, exotic skins and a signature coated linen diamond print. Details include a pull-tab that lifts a mobile phone from an interior pocket and side zippers that allow easy access into bags.

L.O.N.B.’s bestsellers are the “Runaway” convertible bag/clutch, which snaps into the matching “Sargent” tote.

“I’m obsessed with form and function and how the two can intersect,” Morris noted. “My design philosophy is uncompromised craftsmanship, a very relaxed aesthetic and unparalleled functionality.”

She chose to do the American launch in Dallas after hearing Craig enthuse about her Dallas friends. “They’re smart, open-minded, inspiring women,” Morris said. “This is one of the best tables I’ve been at in a long time.”

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