By  on February 16, 2019

LONDON — Apart from being a designer, Luc Goidadin is an avid storyteller, and since taking over the creative helm at Smythson, he has been looking for new ways to tell the brand’s quintessentially British story to existing and new customers.

Goidadin, who is set to present his first collection for the heritage label as part of London Fashion Week on Feb. 16, has been focusing on exploring the brand’s archives and channeling the progressive spirit of its founder, Frank Smythson, for his debut.

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