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Special Issue
WWD Milestones issue 06/17/2011

Marcolin has built its business around a slew of luxury, contemporary and casual labels.

This story first appeared in the June 17, 2011 issue of WWD. Subscribe Today.


Diesel Shades
Launched: 2011
The look: Edgy and ironic for the unconventional, rule-breaking under-40 crowd.
Key moment: Marcolin Group and Diesel inked an exclusive, five- year licensing agreement in fall 2010 and their first line will bow this coming fall.

DSquared2 Eyewear
Launched: 2009
The look: Cutting-edge and sexy designs for anticonformists.
Novelty: The spring 2009 collection was memorable for a provocative ad shot by Steven Meisel in which sunglass-clad supermodels Naomi Campbell and Linda Evangelista were in a catfight.
Famous fans: Katy Perry, Demi Moore, Jessica Alba and Jennifer Lopez.

Launched: 2005
The Look: Sleek and fast, evocative of one of the most famous names in racing.
Novelty: Ferrari president Luca di Montezemolo is in a high-speed train venture with Diego Della Valle, who holds a 40.6 percent stake in Marcolin with his brother, Andrea.

Hogan Eyewear
Launched: 2009
The look: Laid-back elegance meets urban luxury for a young cosmopolitan crowd.
Famous fans: Julianne Moore, Gwyneth Paltrow, Cameron Diaz, Uma Thurman, George Clooney, Liz Hurley, Eva Longoria, Jessica Alba and Charlize Theron.

John Galliano Eyewear
Launched: 2009
The look: The French fashion house’s provocative, eccentric, and creative designs combine a rock ’n’ roll aesthetic with a unique, edgy style.
Novelty: Galliano’s signature Gazette print marks the frames.
* Galliano frames are still in production, despite the controversy in February surrounding the designer.

Roberto Cavalli Eyewear
Just Cavalli
Launched: 1999
The look: Seductive, sensual and glamorous, Cavalli’s nod to animal prints and motifs gives his feminine frames a shot of eccentricity.
Key moment: In 2010, to celebrate Roberto Cavalli’s 40th anniversary, a special limited run of 2,000 pieces called Dea was launched in two varieties, inspired by the Italian designer’s iconic “Occhio degli Dei” (“Eye of the Gods”) model from the first Marcolin collection. In a classic aviator style, the Dea model was fitted with unconventional, sensual elements — snakeskin print leather and pink gold — for an artisinal feeling.
Famous fans: Jennifer Lopez, Sharon Stone, Kelly Rowland Lindsay Lohan, Halle Berry and Sienna Miller.
Extensions: Launched in 2005, Just Cavalli eyewear still hints at the designer’s exotic animal prints but for a younger, less traditional crowd.

Kenneth Cole New York — Kenneth Cole Reaction
Launched: 2005
The look:  Modern, cool metropolitan looks for a sophisticated city-dweller.
New element: The fall line features acetone frames that reference the timeless retro styles of the Fifties.
Famous fans: Fergie, Jessica Alba, Katie Holmes, Molly Sims, Sharon Stone, Katherine Heigl, Halle Berry, Naomi Watts, Blake Lively, Ashlee Simpson and Josh Duhamel.

Miss Sixty Glasses
Launched: 2001
The look: A mix of feminine glamour and sparkle for a liberated, rebellious young woman who knows exactly what she wants.
New element: Fall 2011 collection offers five models, mostly in acetones and metals.

Montblanc Eyewear
Launched: 2003
The look: A synthesis of elegance and luxury in meticulously handcrafted designs.
Key moment: In 2006, to celebrate Montblanc’s 100th anniversary, the company created Montblanc Diamond Eyewear, an exclusive frame released worldwide in a run of just 100 pieces. The design entailed a handcrafted frame in 18-karat solid white or yellow gold and two half-carat diamonds cut in the shape of the iconic Montblanc six-sided star.
Famous fans: Ron Wood, Margareth Madè and Eva Green.

Replay Eyes
Launched: 1998
The look: A vintage twist that combines high-end fashion with edgy-cool.
New element: The fall line pulls directly from classic, vintage styles.


Launched: 2011
The look: Sensuality and sophistication that sparkles through distinctly precise designs. 
Key moment: The first collection of sunglasses was launched last January and included 12 models, available in a total of 45 variations. Swarovski Elements took the backseat QUERY OUT to design for one of the more popular models called “Amazing,” which featured an architecturally crafted frame evocative of jewel forms.
Famous fans: Christina Aguilera, Fergie, Gong Li and Milla Jovovich.

Tod’s Eyewear
Launched: 2009
The look: Understated Italian luxury and Made in Italy craftsmanship.
Key moment: Tod’s arc with Marcolin runs alongside its sibling luxury brand Hogan. The two were signed to five-year licensing agreements in fall 2008, four years after Tod’s Group executives Diego and Andrea Della Valle took a 40.6 percent stake in Marcolin.
Famous fans: Sienna Miller, Julia Roberts, Gwyneth Paltrow, Drew Barrymore, Uma Thurman, Scarlett Johansson and Adrien Brody.

Timberland Eyewear

Launched: 2004
The look: Eco-friendly sunglasses that are built to last in comfortable, casual, durable designs.
Key moment: In 2010, Timberland launched a men’s line of eco-conscious eyewear that featured frames made from renewable resources — bamboo and recycled plastic derived from plant oil — in clean, minimalist styles, resonant with Timberland’s global Earthkeeper Network initiative that inspires consumers to lighten their environmental footprint.
Famous fans: Don Cheadle, Bruce Springsteen and Bill Clinton.

Tom Ford Eyewear
Launched: 2005
The look: Sexy, chic luxury and VIP-exclusivity in sleek design.
Key moment: In fall 2010, Marcolin renewed its existing license with Tom Ford until 2022.
Novelties: A distinguishable “T” on the frames, the women’s fall 2011 line is a tribute to vintage, citing the Golden Age of Hollywood in particular.
Famous fans: Rihanna, Brad Pitt and Angelina Jolie.

Web Eyewear
Launched: 2006
The look: An expression of Italian style and contemporary elegance made in easy-to-wear designs.
Key moments: The brand was acquired in 2004 by the president and chief executive officer of Tod’s, Diego Della Valle, and the chairman of Ferrari, Luca Cordero di Montezemolo. It was relaunched in 2006 in Italy and bought by Marcolin in 2008. Now, Marcolin is unveiling a limited edition of the Web line made of metal and various woods in classic aviator shapes to commemorate its 50th anniversary.

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