Mario, the Nintendo icon, is getting fashionable thanks to the Danielle Nicole handbag and accessory brand.
On Thursday evening, the Nintendo Danielle Nicole collection launched at the Nintendo flagship, a paradise for gamers, in Manhattan’s Rockefeller Center.
Nintendo lovers navigated the crush of crowds by the Rockefeller Center Christmas tree and laser-light show animating the Saks Fifth Avenue facade. Many waited patiently behind the ropes before being let in to meet Danielle DiFerdinando, the designer of Danielle Nicole. Then they shopped the new products, got them personalized with monogramming, and took a snapshot with Mario and Luigi.
“It’s all about capturing the nostalgia of the gaming world,” said DiFerdinando, describing the essence of the collection. “There’s a mix of materials, textures and 3-D elements — studding, piecing, embroidery and material blocking.”
Just a few days before, DiFerdinando returned from Shibuya in Tokyo where the collection was also launched at the Nintendo flagship there in the Parco Mall. Tokyo is the origin and home of Mario himself. Aside from the Nintendo stores, the collection is sold on nintendo.com, Danielle-Nicole.com, GameStop, and at other retailers and web sites.
The collection’s colors and graphics are vivid and cheery, and items include a cross-body bag, priced at $68, and a fanny pack for $68, both depicting the Nintendo entertainment system controller. There’s also a Mario cross-body bag, priced at $68; a Mario backpack, priced $88, and an 8 Bit cube wristlet, $48.
The Danielle Nicole brand, a division of Concept One Accessories owned by Sam Hafif, has a track record of designing and developing kitschy co-branded bags depicting characters and representations from such commercial hits as “Game of Thrones,” “Harry Potter” and “Bugs Bunny” through licenses with HBO, Disney, Warner Bros. and Nickelodeon.
“The gaming world is a brand new market for me,” said DiFerdinando. “With Nintendo collection, there’s a real retro style.”