Kate Spade has found a new muse in Miss Piggy.
Miss Piggy is featured in Kate Spade New York’s holiday ad campaign touting the brand’s new personalization program and has landed herself a collection as well. Kate Spade will introduce a Disney Miss Piggy Collection by Kate Spade New York for the holiday selling season only.
The collection is comprised of a wristlet, clutch, tote, wallet, necklace, key chain, sweater, stud earrings and iPhone cases, with prices ranging from $48 to $378, created in Miss Piggy’s signature pink tones with pops of sparkle. The collection features Miss Piggy’s notable quotes and phrases such as “Who Moi?” The Miss Piggy collection hits stores Dec. 1, and will be available on katespade.com, Kate Spade specialty stores and Nordstrom.
In addition to appearing in the holiday ad campaign along with Jourdan Dunn and Catherine Baba, which breaks digitally today, Miss Piggy is also the face of the brand’s “Miss Adventure” film, which will be released online in December. The film also has Zosia Mamet (fourth time) and Leandra Medine of Man Repeller.
The holiday campaign highlights the new “give it a twist” collection that encourages the Kate Spade New York girl to express her individuality with product combinations and customizations. It’s a major initiative for the brand whereby the customer can personalize their accessories with initials, stickers, phrases, patches and tassels in-store and online, as well as at wholesale partners such as Nordstrom, Macy’s, Bloomingdale’s and Lord & Taylor (and their web sites), neimanmarcus.com, Shopbop and Zappos. People can test it out on templates in-store before they do it.
Acknowledging the tongue-in-cheek nature of choosing Miss Piggy, Deborah Lloyd, president and chief creative officer of Kate Spade New York, said, “I feel that Miss Piggy is perfect for us. She really represents the definition of an interesting, strong, independent, mesmerizing, tantalizing, fabulous woman. She was the perfect girl to represent us for holiday, and her favorite color is pink. She’s the quintessential fashionista.” Lloyd believes that the Kate Spade customer will be into her. “She has such an amazing voice. That’s something we really played with in the products — her voice in the personalization. ‘Who Moi?’ How would she personalize something? I think our customers will really respond to that and the sense of humor as well,” Lloyd said.
Asked what it was like having Miss Piggy on set, Lloyd said, “It’s quite a fabulous performance. It’s really like being on ‘The Muppets’ when you have to perform with her. She is quite the diva.”
Miss Piggy herself agreed to an interview about the collaboration and the ad campaign, and why she wanted to be a part of it.
WWD: Why did you want to collaborate with Kate Spade?
Miss Piggy: Moi was already a big fan of Kate Spade New York’s Miss Adventure’s series. I mean you see all these fabulous and incredibly strong and wonderful women like Anna Kendrick and Zosia Mamet having fun. So, I thought: I’m fabulous, incredibly strong and wonderful, I need to be part of this. When I discovered they wanted to create product inspired by moi: Well, it was a done deal.
WWD: How much input did they give you in the collection’s design?
M.P.: I worked very closely with Deborah Lloyd, Kate Spade New York’s chief creative officer. We had lots of midnight chats. (Hey, how did I know she was in a different time zone?) We both worked hard, but I did the inspiring and Deborah did the designing. (Strictly between us, inspiring is a lot easier than designing. Much better hours.)
WWD: Who is the customer for your Disney Miss Piggy Collection by Kate Spade?
M.P.: She is quick, curious, playful and strong…she is interesting and interested — just like moi!
WWD: What was it like on the set for the ad campaign?
M.P.: It was so much fun! I adore Zosia — you know, I kept calling her Zsa Zsa, because I thought that was her name. She kept trying to correct me, but I thought she was sneezing. Hah! The fun we have on set! Or maybe you had to be there.
WWD: What are your favorite accessories and do you match them with your outfits?
M.P.: Everything in the collection is fabulous, but anything with “Moi” on it is a personal favorite. I’m sure you feel exactly the same way. Don’t you? Of course, you do. I match my “Who Moi?!” Hallie tote with my fabulous “Who Moi?!” sweater. With a wristlet, a clutch, a key chain, a necklace, a sweater and stud earrings — all part of the Disney Miss Piggy Collection by Kate Spade New York. N’est ce pas?
WWD: How important is fashion to your life, and do you feel it’s an important aspect of women’s lives today?
M.P.: My style is more moi-centric. In the beginning, I used to seek approval from others about my fashion choices. Now, I trust myself. If I wear it, you better like it. Attitude is everything. Your clothes should always make a statement. I like mine to say: “Yoo-hoo, everybody, look at me! I’m fabulous! Don’t you wish you were moi?” I also believe every young women needs to know that though you may have to struggle and strive to achieve your dreams, you can have oodles of fun along the way. Be curious. Be daring. Be different. Be yourself. And, if that doesn’t work, be moi!
WWD: What special features did you insist on in your accessories?
M.P.: Moi! Moi! Moi!
WWD: What’s your favorite must-have accessory?
M.P.: Oh, everything in the collection is fabulous, but if I have to choose I’d say that all of the pieces with “Moi” on them are my favorite. If it’s got anything to do with moi, I don’t leave the house without it.
WWD: Do you feel accessories make the woman?
M.P.: Oh, attitude makes the woman, darling! But naturally I have to mention moi’s incredible collection as an absolute must. What do you think: this is my first rodeo? Hah!
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