LONDON — Narciso Rodriguez has designed handbags for Bottletop that will launch today in a project sponsored by PepsiCo.
The Narciso Rodriguez (heart) Bottletop collection numbers two limited-edition bags – the Jessica clutch and the Candice handbag.
The former, priced at 595 pounds, or $982 at current exchange, is named after Jessica Alba, who introduced Rodriguez to Bottletop’s charity work, and the latter, at 1,250 pounds, or $2,062, is in honor of Candice Swanepoel, who stars in the ad campaign.
Proceeds from the sale of the bags go toward health education for at-risk youths in regions including Brazil, Africa, and the U.K. Some of the proceeds will also be returned to the ateliers in Brazil where the bags’ fabrics have been made.
PepsiCo is Bottletop’s exclusive partner for fashion collaborations, and this is its debut project.
“Jessica introduced me to the charity, and it seemed like a cool idea — something that could go beyond a donation and into training, craftsmanship and business for women in Brazil,” Rodriguez said in a telephone interview. “Bahia, Brazil is very dear to me: I had a home there for 10 years, and many friends.”
Rodriguez said the bags are targeted at the luxury consumer, and great care was taken in their production. “These are bags to be proud of,” he said, adding that he is already at work on phase two of the collaboration.
The bags will be sold exclusively in the U.K. at Harrods; in the U.S. at Jeffrey; in Canada at Holt Renfrew; and in Brazil at Mares.
Rodriguez said it took 18 months to develop the bags, which are made from up-cycled metal and environmentally friendly leather. They feature signature braiding techniques developed at one of Bottletop’s ateliers in Brazil. Both styles are available in black and nude.
Kristin Patrick, global chief marketing officer at Pepsi, said Bottletop is “taking a novel approach to creativity, philanthropy and women’s empowerment.”
When asked how the collaboration would work, Patrick said that while Pepsi’s pull tabs are “clearly linked” to Bottletop’s product, and will be used in some of the fashion collaborations, the firm will primarily be hosting marketing events for the Narciso Rodriguez (heart) Bottletop collection.
A London launch party today is to be followed by events in New York, São Paulo, and Toronto. Patrick said the firm also plans to create short films with Bottletop about the collaboration.