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She’s only unveiled her debut designs this spring, but Belgian Natacha Langerman is no stranger to fine jewelry. For the past seven years she’s worked as a diamond dealer (her speciality is natural colored stones) at the Antwerp-based Langerman Diamonds, a company that is run by her father: Arthur Langerman, a 50-year veteran of the field.

This story first appeared in the May 2, 2011 issue of WWD. Subscribe Today.

Together, they supply colored diamonds to a host of firms, including Van Cleef & Arpels, Louis Vuitton and Graff Diamonds. But the young Langerman is making sure her self-named new line isn’t competing with those houses. “The big jewelers have very expensive jewels,” said Langerman, 40, whose collection opens at the $1,500 price point. “I wanted to show that there is a colored diamond for every budget.” To that end, her jewelry hinges on simple elegance: heart-shape pendants, stackable eternity bands and whisper-thin bracelets. Even the pièce de résistance, a $375,000 cocktail ring, is uncomplicated, covered in a clean layer of pink pavé diamonds. Naturally, the spotlight here is on the stones’ hues — all 300 of them, which range from mint and chameleon greens to saffron and gray. In addition, clients can choose their own custom colors.

Previously, Langerman owned a Brussels-based publishing house, Mot A Mot, but she decided to swap art books for baubles when she became a mother. “When you have a child, you have tradition coming back at you,” she explained. “I wanted to come back to the family business.” Still, the designer has managed to combine both interests: When she arrived at Langerman Diamonds, her first order of business was to publish an online encyclopedia of natural colored diamonds.

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