By  on August 27, 2018

HONG KONG — Linjer is not yet four years old but a devoted fan base has already formed around the brand, which has staked its name on making premium quality, yet affordable, modern accessories — a Mansur Gavriel meets Everlane for leather goods and watches.

Its most high-profile product has been the Tulip bag — which this past year rose to somewhat of a coveted It-bag status after being seen on the likes of Jessica Alba and Selma Blair. The unique silhouette of the Tulip provided a new alternative for people interested in unfussy but sophisticated styles who were oversaturated by the ubiquity of the Mansur Gavriel bucket bag.

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