Paula Cademartori is opening her first temporary store in Milan on Feb. 20.“I’m very happy with this pop-up store, which represents my first foray into the retail business,” said the Brazilian designer, who launched her namesake brand of eye-catching luxury bags in 2010. “I’m proud it is located in Milan, which is the city where everything started. It represents a great step in our business development.” The opening of the pop-up store marks the first initiative developed with Renzo Rosso’s OTB group, which acquired the label last October.“She really stole my attention when she was on the stage at a fashion forum,” Rosso said. “While she was speaking, I immediately went to her web site and I fell in love with the product. I love Paula’s positive attitude, the fact she is extremely versatile and that she's able to take care of the different aspects of the business.”Located on Galleria del Toro, in the heart of Milan, the two-story shop was designed by architect Ferruccio Laviani to reflect the joyful, sophisticated aesthetic of the label.“It’s a kind of magic place where people have to feel comfortable,” Cademartori said. The store will feature a combination of materials, including brass and velvet, as well as a carpeting featuring an intarsia inspired by her bags’ decorations. The hip Milanese interior design firm Dimore Studio developed chairs.The store, which will be open until April 16, will carry a selection of exclusive bag styles available in monochromatic versions and decorated with florals, intarsia and embroidered birds. Four shoe designs and a range of charms, will also be sold there. In addition, special products will be available at Farfetch. Prices range from 890 euros to 2,000 euros, or $948 or $2,131.“I think this store will give more visibility to Paula Cademartori products, which, with their colors and energetic vibe, look very modern to me,” said Rosso, adding that OTB’s goal is to help the label expand in international markets.Besides Cademartori, OTB controls the Diesel, Maison Margiela, Marni and Viktor & Rolf brands, and manufacturing arms Staff International and Brave Kid.
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