Porsche Design is feting its 40th anniversary with its first women’s handbag collection, which is set to hit stores in March.
The line is made up of 20 variations of what it calls the Twin Bag, a bowler bag style silhouette with two adjustable handles that is available in different colors, materials and hardware options.
Retailing for between $1,600 and $24,500, the bag is available in ostrich leather, crocodile and calf leather sourced from France. The core price is less than $2,000.
“In 2009, we launched a women’s collection and we thought about the possibilities for Porsche Design to enter this competitive handbag market,” Juergen Gessler, Porsche Design chief executive officer, said. “From our point of view, with this collection, we found the perfect combination of our iconic style with function.”
According to Gessler, Porsche is positioning itself to compete with Louis Vuitton, Prada and Tumi.
“When we look at our female customer, it’s a woman in business who is very successful,” he said of the brand’s target shopper. “She wants to have a sleek, iconic style that’s fashionable and professional.”
The spring bags, which are made in Italy, will hit Porsche’s 125 doors worldwide and be carried on the company’s Web site.
With annual sales of roughly $150 million, Porsche Design is banking on the women’s collection, which includes watches, luggage, eyewear and soon, fine jewelry, to grow from 20 percent of total sales to 35 percent in the next three to five years.
That kind of growth isn’t an anomaly for the brand, which said it earned just $50 million in sales two years earlier.
To support that growth, Gessler said it’s aiming to expand its 13-door base in the U.S., focusing on cities such as Chicago, Washington, Atlanta and Dallas.
The German company will also extend its reach in Europe, beginning with France and Italy.
Even though the economy is still fragile in Europe and the U.S., the ceo underscored the importance of both regions, and said Asian tourists on holiday were responsible for fueling growth.
China and Japan will also be a focus for the firm over the next two years, as will tweaking the men’s and women’s collections to be more on trend.
“We want to improve all of our categories, especially men’s bags, which we have a long tradition in,” Gessler noted. “Men’s bags are getting more fashionable, and that’s what we want to be.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia