“I started to realize I could also make my own decisions about how to move forward, and the events — as much as I love them — are an all-consuming part of what I was doing,” said @bettinaprentice of Prentice Cultural Communications, who’s worked with @google, @tiffanyandco, @bulgariofficial and more. Her decision to move her communications firm away from event production was met with shock in the industry upon announcement. Head to WWD.com to read our interview with Prentice, including her approach to event planning and how she’s continuing to evolve her business. #wwdeye (📷: @weston.wells)
